Hello! I am Anu :)

I love turning ideas into user-friendly experiences. Explore my work and connect!

England, United Kingdom

+44 7787-494-182

About me

I enjoy every aspect of product design, from making cool icons and talking to users to digging into data, planning strategies, writing docs, and creating eye-catching visuals. Previously, I designed for Lloyds Banking Group. Currently, I am freelancing and pursuing side ventures.

My Work

Service Amendments | Lloyds Banking Group

Converted 25 offline forms into a secure and convenient online system, allowing more than 4000 commercial banking clients to independently manage their service alteration requests online

Standing Orders | Lloyds Banking Group

This initiative introduced a user-friendly journey that enables clients to create, approve/reject standing orders, and efficiently manage them through a dedicated dashboard.

Recify | Personal Project

A mobile application that suggests recipe based on the availability of the ingredients at home.i

KNX Smart homes | Internship

With KNX, I worked on developing a solution for cross-domain collaboration by building dashboards that reflected the company's core values of security and responsibility.

Amazon | University Project

This case study was developed to enhance my learning journey by utilising the data collected for my MSc dissertation.

Interested in collaborating? Drop me an email at anusreeux@gmail.com

Lewis Ryden

Director,

Lloyds Banking Group

"Having worked with Anu as the key UX designer on a couple of high profile projects, she is able to take a vague outline brief and turn it into a straightforward, logical and coherent journey, even in short timescales. She is proactive, making suggestions and providing alternatives, helping to bring a new journey to life. Above all, a pleasure to work with and have on the team. Thank you!"

Dak Tengur

Senior UX/UI Designer in Business and Commercial Banking

"Anu epitomizes the role of a true user advocate—a critical thinker, a continuous improver, and an empathetic designer.

Her reliability as a team player further amplifies her ability to craft user-centered flows and designs. I collaborated with Anu for over 18 months, and during this period, I witnessed her notable evolution into a designer who seamlessly balances user needs, business requirements, and technology.
Anu's proficiency extends beyond the surface, delving into user flows, journey maps, pain points, and opportunities. Her agility is evident as she adapts swiftly, learning through osmosis, and demonstrating a remarkable dedication to any task at hand.

What sets Anu apart is her innate curiosity — a quality that not only fuels her growth but also inspires those around her to challenge the status quo and reassess design thinking. In essence, Anu is a real asset to any team, and you would be fortunate to have her contribute her skills and perspective. "

Steve Kato- Spyrou

Lead Service Design Consultant

"Because of Anu's proactive attitude, she has picked up the WoW, culture and technical capabilities so quickly that i have let her run delivery projects & products by herself.

Has the technical capability and the maturity to work with large design systems in complex environments, sticking to the brand whilst creating journeys that are useful for the customer.

Overall Anu has added value to all the teams she has worked across in Lloyds."

Kaylee Chesher

Product Owner

"Anu is a natural design thinker. She has a talent for taking complex systems and presenting them simply and beautifully. As a PO, UX is incredibly important to help others share in the vision. Anu demonstrated an excellent working knowledge of agile methodologies; including working cross-functionally to understand the story and be able to dynamically incorporate stakeholder feedback into design, considering the end to end value for colleagues and customers alike.

Her stakeholder management was also demonstrated in the production of a product infographic on delivery, that really caused a buzz. Anu is a true asset to any team and I would happily recommend her to anyone keen to snap her up for themselves!"